Austin, Texas (February 26th, 2018) – Outdoor adventure and action gear specialty retailer, Summit Sports, welcomes Tom Rolls, former VP of Planning and Inventory at Cabela’s to head Merchandising at Austin Canoe & Kayak (ACK), overseeing all buying and merchandising functions.

Summit Sports, recently appointed Rolls Director of Merchandising to help lead the company as it continues to evolve and expand its family of outdoor sport brands. With Rolls’ experience in merchandising and focus on vendor relationships, the Summit Sports team looks to strengthen and grow their relationship with manufacturers and customers alike.

“We’re eager to bring Tom’s insight and expertise to our team, and we look forward to utilizing his skills to better serve our customers,” – General Manager and VP of ACK, Ray Luckadoo.  

Tom Rolls brings with him 20+ years of merchandising and retail experience.  Throughout his career at Cabela’s, he has worked in all levels of merchandising from category to senior director of merchandising.  He most recently worked as the Vice President of Planning and Inventory.

Rolls is no stranger to the outdoor industry; along with his tenure at Cabela’s, he was on the Board of Directors for the American Sportfishing Association from 2012 to 2016, and is an avid hunter and angler.

“ACK Customers are very passionate,” says Rolls. “I’m eager to get to know and service that customer base. ACK has a great niche in this industry and you can really feel the customer enthusiasm for the product and the outdoors ”

For more information about Summit Sports and its family of brands, please visit

About Summit Sports, LLC

Summit Sports, LLC owns and operates a number of outdoor action sport e-commerce sites, including,, and along with nine physical stores in Michigan and Texas. Summit Sports is committed to offering best in class action sports shopping experiences both in-store and online by providing a large selection of quality outdoor gear brands, exceptional customer service and extensive resources and knowledge to its enthusiast customers.

If you’d like more information about this topic, or to schedule an interview, please contact Andrea Heck, Marketing Manager, at 512-318-2941, or email