“You are the luckiest people. Your fundamental product is joy.”

Author and entrepreneur Bryan Welsh spoke truth at the Outdoor Industry Association breakfast on the first day of the Outdoor Retailer show.

From ICAST in Florida in mid-July to Outdoor Retailer in Utah just last week, it’s been a hectic month for our buyers who’ve been out on the show floors networking with industry representatives.

The retreat from the office is both exhilarating and exhausting, but the benefits are invaluable. OR helps us grow as a brand, provide the latest product news for our customers and get inspired about industry collaboration.

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