As seen in SGB Weekly: Viewing the employee profiles in the “About Us” section of Austin Canoe & Kayak’s online store at, you are immediately struck by the portraits. The company’s three partners are not shown fishing from a kayak, floating down a river or dressed in a rash guard or PFD, but sitting at their desks beaming in front of their computer terminals. Instead of focusing on image, they are focused on business, and their approach and practices have people talking. To read the full article, click here.