A captive audience of Thule authorized dealers.

Chris: I got to attend the Thule Regional Conference in Houston recently and it was very informative. The majority of the information and knowledge was geared towards dealers servicing customers better but I also took away some interesting tidbits of information. Did you know that Thule has a 5-day shake test on products? They take a new product and put it in a paint shaker type machine and shake the living daylights out of it for 5 days to see if it will stay together! The majority of Thule products are made in the USA and they have been innovating products for 70 years.

The day was interesting and we got to get real hands-on with some of Thule’s newer products. It was great meeting dealers and buyers from other areas. It was shocking how many dealers had never installed a Thule rack and how proud I was of our staff for knowing how to fit and install with pride…and without an additional charge to our customers. – Chris @ACK

It was a great experience with something we could take back to our customers.

Andrew: The craziest thing I learned at the conference was that Thule got its start manufacturing decorative belt buckles then transitioned into auto parts in the 60’s and that the company that builds the Thule tire chains began as a chained armor manufacturer for knights.

I am also glad to have learned that the 2012 Thule Fit Guide now includes fit measurements for Trunk Bike Mounts and Cargo Boxes. The new trunk bike mounts include a dial to lock in the fit instead of the hooks attached to webbing like most other trunk mounts.

I really enjoyed learning more about Thule and look forward to sharing this knowledge with our customers. – Andrew @ACK Houston

Major props to Thule for taking the time, effort and absorbing the expense for this unique opportunity, it was well worth the effort. This type of event always translates to better customer service and improved knowledge and confidence for our associates.