Every once in a while a brand emerges from a sea of products, one which develops what you might consider a cult following — YETI is one of them. Sure, they’re just coolers but the moment you set your eyes on them you can tell something is different and even more so once you begin using one. They look strong and feel strong, and most importantly they are strong and yes, they do one hell of a job keeping your food and drinks cold — for a long time.

Certified bear-proof by the Interagency Grizzly Gear Committee

Wildly stronger!
So what’s the big deal and just what makes a YETI cooler so strong? It all starts with the manufacturing process of the shell itself. Just like your kayak, YETI coolers are roto-molded rendering a product that has no seams, is impact resistance, offers long-term durability and is ready to take a beating. However, it doesn’t stop there. Latches, hinges and handles are usually the first things to fail on most coolers but the folks at YETI didn’t spare the details. The T-Rex™ lid latches are the same latches used to secure hatches on ATVs and the YETI NeverFail™ hinge system consists of a full-length, rust-proof aluminum rod integrated into hinge stops which are molded into the lid. The handles themselves are virtually indestructible and the plug itself has a story of it’s own.

You probably get the point now but we invite you to watch this entertaining video of a bear having fun with a YETI Tundra.

Keep ice longer!

Up to 3″ of insulation.

While durability has helped YETI earn its claim to fame, it’s the ability to do what coolers are meant to do that has pushed these products into the limelight — keeping your food and drinks cold. They say it themselves, “it’s not rocket science”. More insulation means better insulation. While many coolers have less than 1/2” of insulation, YETI uses up to two inches of insulation in the side walls and  gives you a whopping 3” of it on the lid, which works together with an integrated freezer-quality rubber gasket to keep the cold in and the heat out.

Whether paddling, camping, hunting, fishing, long road trips or any other activity involving a need to keep your food from perishing and your drinks ice cold, YETI coolers should be a staple in your arsenal of gear. They’ve not only built a reputable product but have certainly claimed their stake as a leader within the outdoor adventure industry which is not an easy feat for anyone.

We invite you to browse our complete line of YETI coolers and accessories. Don’t need one yourself? They also make great Christmas gifts too. I’ve got the Roadie 20 on my list!

Do you own a YETI? What’s your experience been like?

Roland @ACK



  1. Once your brand makes it onto popular shows, and is planted within popular country songs, you know you’ve truly made it. And, hey, I’m no hater. Consider me a fan.

    1. Hahaha yes, it’s very impressive how YETI has blown up with their success. Great to see a fellow Austin, Texas based company doing so well and getting recognition for their great products!