Austin, Texas (April 27, 2011) – Austin Canoe and Kayak (ACK) is honored to announce SportsOneSource Group’s recognition of Peter Messana, as one of the select group of individuals to receive the fourth annual SGB 40 Under 40 Award. The award honors young professionals from all corners of the sporting good industry who are recognized as 40 leaders under 40 years old making a difference in their businesses and the market.

Acquired by brothers Peter and Steve Messana in 2005, ACK went from being a small, single store brick and mortar business, into a three-store chain along with a highly acclaimed Internet presence. Much of this success is attributed to Peter’s background in technology, process improvement and his passion to provide the best possible customer service.

“I am humbled by being selected, but even more so, excited to be standing along side some extraordinary people from companies that I look up to and respect,” said Peter Messana, Austin Canoe and Kayak CEO. “However, this award is a direct reflection of ACK and the employees that have helped foster our success and the ability for someone like me to win this award.”

The forty recipients were selected by a panel of SportsOneSource analysts, editors and industry executives from more than 450 nominations received from within the sporting goods industry. The SGB 40 Under 40 Awards event will be held in Chicago, IL June 24-26 and is open to other industry professionals, friends and peers to help honor the recipients.

About Austin Canoe and Kayak

Founded over 20 years ago, Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer based out of central Texas dedicated to providing exceptional customer service and the widest selection of paddlesports and outdoor equipment. ACK operates three physical retail shops in Austin, San Marcos and Houston, Texas and an online store at:

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For more information about this topic, or to schedule an interview with Austin Canoe and Kayak, please call Roland Jimenez at 512.687.3010 or email