ACK’s paddling and outdoor gear eCommerce website 
is now available in a mobile optimized format.

Austin, Texas (March 7th, 2011) – Austin Canoe and Kayak (ACK), today announced the launch of a mobile optimized website located at The website, which auto detects if the user is on a mobile device, has been developed to provide a more accessible and convenient shopping experience for ACK’s ever growing customer base.

The mobile website is a fully capable eCommerce platform for purchasing any product currently offered by ACK. Whether the user is shopping for a simple repair part, an accessory item or a complete kayak package, customers can expect to find the same full-featured eCommerce functionally they would experience on the non-mobile website.

“Our goal was to bring the same level of experience our customers have come to expect from our current website but in a convenient mobile friendly format. Our current website already gets more visitors than we had ever imagined so it’s exciting to see how reaching a broader audience, those that aren’t close enough to visit one of our stores, and a new generation of smart phone mobile users that are getting rid of their computers will increase our sales.” said Peter Messana, Austin Canoe and Kayak CEO. “With the exponential growth of mobile shopping and the fact that many of our customers would rather be outside than in front of a computer — we knew this mobile website would be a big hit!”

Aside from full eCommerce functionality and detailed product information, users can read customer reviews, access physical store contact information and maps, save items to a wish list and create and manage their accounts. Additionally, mobile users can still choose to access the non-mobile site.

To experience the recently launched mobile website, visit with any mobile browser enabled device.

About Austin Canoe and Kayak

Founded over 20 years ago, Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer based out of central Texas dedicated to providing exceptional customer service and the widest selection of paddlesports and outdoor equipment. ACK operates three physical retail shops in Austin, San Marcos and Houston, Texas and an online store at:

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For more information about this topic, or to schedule an interview with Austin Canoe and Kayak, please call Roland Jimenez at 512.687.3010 or email