New year, new employee — ACK would like to offer a warm welcome to Jeff Comstock as our Director of Operations. We asked Jeff to help us introduce himself and here is what he had to say:

Jeff Comstock

Hello! I joined Austin Canoe & Kayak in December 2010 and I am fired up about working with a dynamic group of people motivated to get you the gear you want and need. My new role is Director of Operations for, which really means that I work along side our fantastic customer service and warehouse teams to exceed our promises to you.

I originally hail from the great Inland Northwest where I attended Eastern Washington University in Cheney, Washington. After college I was hired by the Better Business Bureau and up until recently served the business community in various capacities but primarily as the Vice President of Operations. Working for the BBB gave me a front row seat to good and best business practices, which I often write about at Additionally, I was fortunate to cut my teeth on process building, inventory management and service excellence while advancing the remarkable BBB mission of advancing marketplace trust. I bring these experiences to work and look forward to being a part of the explosive growth that ACK continues to achieve.

When I have downtime I enjoy spending it with my darling fiance, Michelle and our four dogs. Additionally, I am an avid skier so I tend to have a hard time with Austin winters while the snow falls elsewhere. I have to admit though, the sunny southern winters do have a luster of their own which makes for great paddling weather. I can’t wait to get an opportunity to paddle each boat ACK carries!