Posts by tag
In a world of too much information and too little time, we know how valuable focused and resourceful product information is to our customers. We also know that second to product information, providing our customers with the opportunity to see the product being used in a real world situation can not only help drive a buying decision but perhaps inspire them to go out and enjoy the great outdoors.
Product imagery is an important part of any retail business, especially within the realm of an online store where a person may not be able see a product in person. Most manufactures provide quality images but sometimes we need to shoot our own images if what we get doesn’t meet our standards or if they simply don’t exist yet.
When I first started working at ACK, one of my many tasks was to update or take photographs of about 140 images that were currently live on our website. The goal was to make it easy for you to know exactly what it is you are about to purchase — down to the finest detail.