Farewell Warehouse, Hello Marketing!

Looking back, no one told me it would be easy.  I suppose the young naive man I was just assumed that would be the case.  Twenty pounds lighter and years matured, I reflect on that young man with a wry grin.

After graduating from college and bouncing from one job industry to the next trying to find my proverbial “path” I eventually found myself at the doorstep of the ACK Warehouse, applying for a job as an associate.  In my mind, I saw it as the chance to work with my olderwarehouse brother (who would be my boss’ boss’ boss but still) while saving money on gym costs as I carried some boats and wrapped a few packages. Continue reading Farewell Warehouse, Hello Marketing!

Employee Spotlight: Trent Lesikar

Photo by Jeff Heimsath : http://www.jeffheimsath.com/
Photo by Jeff Heimsath : http://www.jeffheimsath.com/

This month, we wanted to focus on the man with the camera, Trent Lesikar. Trent’s main responsibility is to ensure that everyone who visits the ACK website knows what they are looking at by constantly shooting, editing and uploading product photos. But as our Digital Media and Online Content Manager, he does more than just that. He’s a frequent author on the ACK blog, creates footage for ACKTV, handles a number of different creative design projects, assists with ACK’s social pages and much more. He’s a busy guy.

Originally from Dallas, Trent joined the ACK team back in May after graduating from the University of Texas with a Bachelor’s of Journalism and Photography. Having fully embraced the Austin culture, he often puts his camera to work in the live music scene – though less frequently now that he has a full time job and not living assignment to assignment. He’s got a respect for quality films, and regularly visits the Alamo Drafthouse and also collects limited edition movie posters from their affiliated company, Mondo. When it comes to the outdoors, Trent is a big camper and his favorite local destination is the Greenbelt here in Austin, Texas for summer swimming and winter hikes.

While Trent has had experience doing all the things he’s done at ACK before from his classes, commercial photography and part time work with local papers, he says that there has been some on the job learning when it comes to creating content relevant to the customers. His latest undertaking has been an “In Focus” blog series, which highlights old favorites or new and innovate gear. Most recently, the series has featured holiday gift ideas for little adventurers (seen here). He’s looking forward to 2013, or as he calls it: ACK’s Year of the Video.

His favorite aspect of the job? Whether or not he gets to use it, Trent is happy to have his “main wheelhouse” (his camera) with him everyday on the job. And with new products being added to the ACK warehouse everyday, Trent isn’t worried about job security.

Joseph @ACK

So THAT is how they do it.

Prior to joining the ACK team, I operated a small kayak shop and always wondered what exactly it was that made ACK such a success. Fact is, I’ve been employed by ACK for less than two weeks but it only took about 30 minutes to figure it out…. It’s the people.

Now, I do realize it also took years of hard work, dedication, a commitment to customer service and of course, our customers, but before I could even find my office, Aaron (Warehouse Supervisor) was dripping with sweat while the noises coming from the warehouse seemed to only get louder by the minute. Kate and Kyle were already taking orders and assisting customers on the phone, Clayton was eager to chat about our ongoing social media efforts, Justin (Austin Store Manager) had but a brief second to say hello, Amy, well, let’s just say she had her hands in EVERTHING and of course owners Chris, Steve and Peter were, what I could only describe as, bouncing a dozen basketballs at each other, playing trombones and tapping dancing all at the same time (now that would be an interesting scene).

This doesn’t even include the many store managers and employees preparing to open their doors for the day along with the unseen warehouse staff that was organizing inventory and shipping orders that came in over the weekend.

I arrived at 8:15am on Monday morning — this all happened before 9am.

While I’ve only been here a week, I have already attended two Demo Days (Austin and Houston) and a Hobie Kayak on-the-water employee training seminar, began developing a tactical marketing plan for the promotion of the 2010 ACK Fishing Challenge and started tackling a variety of other marketing related tasks that were all due — yesterday.

It’s hard to use words to describe my first week here, it’s just one of those things you would have to experience yourself. The staff is unlike any I have ever worked with before — extremely energetic, committed, dynamic and eager to get it done but all with a steady focus on the one thing that matters most, our customers. It’s contagious.

Roland Jimenez