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In March of 2012, ACK was thriving. Stores in Austin, San Marcos and Houston were outfitting more customers than ever before and ACK.com was turning out orders at a rate far beyond expectations. Everything was going the company’s way. Until the night of March 11, 2012.
ACK was founded ten years ago on the belief that every customer should be treated like they are our only customer. This foundation extends beyond just the people that shop at ACK.com or peruse one of our stores; it is a courtesy we try and extend to every person we encounter. That is why we hold giving back so important here at ACK and have since it was purchased in 2005. Whether it’s a local paddling group or an internationally accredited cancer research fund, the people of ACK love doing what they can do help their fellow man!
I recently sat down with ACK President & Co-Owner Steve Messanna to talk about the development of Austin Canoe and Kayak, his passion for the outdoors, and the path less traveled that brought him to collaborating with his brother on their biggest project yet as they prepare to celebrate ten years at ACK.
“As children observe, reflect, record, and share nature’s patterns and rhythms, they are participating in a process that promotes scientific and ecological awareness, problem solving, and creativity.” Unless you frequently participate in class five white water excursions or seek out adventures of strictly perilous domains, you’ve been able to imagine your kids joining in on your outdoor voyages.
We were grateful for the rain. It has been very dry since Christmas. Raindrops bounced off the windshield in big thuds before the wipers could push them away. We were driving down a winding road to the lake after leaving the highway.
Full Moon paddle sessions are lesser known excursions for those interested in taking their kayak experience to the next level. Historically, doing much of anything under the glow of a full moon has had mystic connotations associated to it.
What, you know, Demo Days! Whether you’re a novice or expert, Demo Days is a great event for any paddler to attend. It’s absolutely free and an opportunity to try out 80+ models, talk with representatives from top brands in the industry, and save up to 30% on select kayaks. This is our favorite event to put on every year and it’s always a ton of fun – we hope to see you out there! Demo Days is only a couple months out and we want to make sure that you mark your calendars for the event nearest to you! We make it a fun educational experience for the whole family.
Growing up In Chicago had always made me feel homesick for a place I hadn’t yet been. My parents, being fond travelers, were dedicated to making adventure time a priority, even after my brother and I were born.
Written by ACK’s Fleet Sales Manager, Juan Carlos Andreu The beginning of winter marks the kickoff of a very special fishery hidden in the Texas hill country; Guadalupe river rainbow trout. Every year Texas Parks and Wildlife and other private organizations like Trout Unlimited, stock the Guadalupe river with thousands of rainbow trout (Oncorhynchus mykiss) and hundreds of fisherman take their shot at hooking this amazing fish.
There is pleasure in the pathless woods, there is rapture in the lonely shore, there is society where none intrudes, by the deep sea, and music in its roar; I love not man the less, but nature more. – Lord Byron The beginning of a new year brings about new ideas, promises, and resolutions for everyone.