Lured in by the Lure 11.5

Whenever I hit the water the primary objective is always to have a safe, fun experience doing something that I enjoy. However, if I am paddling a boat for the first time or using new equipment, it is my responsibility as a kayak salesman to test our products for performance and usability and share my findings with our customers.
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Demo Days Diablo
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A Field Test with the Diablo Chupacabra

Chupacabra Field Test I want to offer our customers a quick review of an outstanding kayak that I paddled this year.  The Chupacabra, or “Chupa” as it is commonly referred to, is a kayak I had paddled previously at our 2014 Demo Days but the true test came in early June of this year when my father and I paddled a nine mile stretch of the Medina River.
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Growth of the Team

Back in early 2005, when brothers Peter and Steve Messana purchased Austin Canoe & Kayak, the company totaled one small shop in North Austin.  After the purchase was completed, one store employee stayed on to help Peter and Steve, and they were also helped by a part-time worker when school was out in the summer.
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Houston Fire

In March of 2012, ACK was thriving. Stores in Austin, San Marcos and Houston were outfitting more customers than ever before and ACK.com was turning out orders at a rate far beyond expectations. Everything was going the company’s way. Until the night of March 11, 2012.
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ACK Gives Back

ACK was founded ten years ago on the belief that every customer should be treated like they are our only customer. This foundation extends beyond just the people that shop at ACK.com or peruse one of our stores; it is a courtesy we try and extend to every person we encounter. That is why we hold giving back so important here at ACK and have since it was purchased in 2005. Whether it’s a local paddling group or an internationally accredited cancer research fund, the people of ACK love doing what they can do help their fellow man!
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