ACK Resources – More Than Meets the Eye

An in-depth look into all the available how-tos, install guides, fit guides and other tools at ACK.

We all know that kayaking itself is an easy outdoor sport to learn and become comfortable with. What can be confusing and even daunting to some people is how to use and install the thousands of accessories and other gear associated with paddling. At ACK we aren’t just focused on making a sale and walking away. Our long-term goal is to grow a relationship with our customers providing them with the resources they need to continue enjoy the products we sell them. The result of this is our drive to compile a variety of resources and share them with you on our website at AustinKayak.com. Let’s cover a few of those:

How-Tos:

From simple tasks such as strapping a kayak to a roof-top rack or using a rivet gun to more complicated product related how-tos such as installing products that either a.) don’t provide documentation or b.) the instructions that came with the product may not meet our customer’s expectations. Location: Access via the “Resources” page.

Installation Guides:

Many products we offer already come with installation guides so we’ve taken it upon ourselves to obtain copies that we could share with our customers electronically. We know that some customers, prior to purchasing a product, would like to know what to expect since they may not have the luxury of having a kayak dealer down the road to assist with installs. Location: “Resources” page or within the product page on a tab labeled “Articles/Research”.

Fit Guides:

It only makes sense that if we are going to sell a product that can be used in a variety of different applications, we guide our customers towards purchasing the correct size and/or model. Whether it be as simple as outfitting yourself with apparel to more complicated installations such as that of kayak racks, if the fit guide exists, we’ll do our best to make sure you have access to it. Location: “Resources” page or within the product page on a tab labeled “Articles/Research”.

Paddle Selector:

So many paddles for so many activities, our interactive paddle selector will make it easy for anyone to narrow down their choices based on a few simple questions. Location: The Paddle Selector is located at the top of all of the Paddle Category pages as well as within any paddle product page on a tab labeled “Articles/Research” or you can click here to access the selector.

Kayaking Maps and Launch Points:

One of the first questions you may ask yourself this spring is, “where do I go  kayaking today”? We can take care of that with our smart phone app Kayak Launch Points. It’s an essential mobile tool for every paddler. Loaded with over 15,000 marked kayak and canoe launch points, the app enables users to explore, rate, add photos, review and share kayak and canoe launch points while on the go. Click here to download the app. Don’t have a smart phone? Use our web version!

Product Reviews:

Not quite a manual or guide but rather an excellent tool that may give you peace of mind when in doubt about a particular product. Location: Within the product page on a tab labeled “Customer Reviews”.

We also offer a variety of other resources such as ACKanatomy, which labels all of the parts to a kayak, paddle and even repair parts (great for newbies), articles in both our resources section and of course our archived newsletters. As our product selection continues to grow, so will our library of resources. If you ever see a product you think needs a guide or other resource associated with it, please let us know by commenting below!

Roland @ACK

Press Release: Outdoor Retailer, Austin Canoe and Kayak, Launches Free Version of the Mobile App for iPhone/iPod Touch ACK Kayak Launch Points

Austin, Texas (July 7, 2011) – Austin Canoe and Kayak, an award-winning paddlesports and outdoor retailer, announces the launch of the free version of the ACK Kayak Launch Points App for iPhone and iPod Touch for immediate download from the iTunes App Store.

The free version of the Launch Points App, which offers all of the same features as the paid version, enables users to explore, rate, add photos, review and share kayak and canoe launch points while on the go. It was featured in Apple’s “What’s Hot” section and hovered in the top-twenty paid lifestyle section for two weeks.

“Our sponsors, which include Johnson Outdoors, Aqua-Bound, Seals, Scotty and Stohlquist, have helped make this launch a reality for us,” said Peter Messana, CEO of Austin Canoe and Kayak. “while the ad-free App is reasonably priced, this version gives those paddlers who are not ready to make the investment a chance to see how effective this tool can be.”

The free version of the ACK Kayak Launch Points App for iPhone and iPod Touch is currently available for download from the iTunes App Store by following this link http://www.austinkayak.com/app.

About Austin Canoe and Kayak

Founded over 20 years ago, Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer based out of Central Texas dedicated to providing exceptional customer service and the widest selection of paddlesports and outdoor equipment. ACK operates three physical retail shops in Austin, San Marcos and Houston, Texas and an online store at www.AustinKayak.com.

If you’d like more information about this topic, or to schedule an interview with Austin Canoe and Kayak, please call Roland Jimenez at 512-687-3010, or email pr@austinkayak.com.

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Press Release: Outdoor Retailer, Austin Canoe and Kayak, Hires VP of Technology

Austin, Texas (June 08, 2011) – Austin Canoe and Kayak (ACK), today announced the expansion of its executive management team with the recruitment of Steve Daniels as VP of Technology. Steve joined the team in an effort to expand ACK’s mobile application strategy and to continue the tradition of providing customers with the latest and most technically advanced web and mobile ecommerce experience.

“ACK’s success can easily be attributed to our high-level of customer service but technology has also been a major contributor through a streamlined and feature rich online shopping experience,” said Peter Messana, Austin Canoe and Kayak CEO, “the addition of Steve combined with our technological vision that once seemed unattainable, that experience will be taken to an entirely new level.”

Steve’s background spans a variety of industries with a focus on designing and implementing CRM (Customer Relationship Management) systems for companies such as KPMG, Compaq, Adams Golf, GE Energy, Caterpillar, Bausch & Lomb and Dell amongst several others. On a personal level, Steve enjoys the great outdoors spending much of his free time hiking, swimming, mountain biking and golfing.

“I am thrilled to be joining one of the most dynamic and determined teams in the outdoor industry,” said Steve Daniels, “ACK is already at the forefront of utilizing the latest technologies to engage and serve customers, I am eager to see where we are going to take it next.”

About Austin Canoe and Kayak

Founded over 20 years ago, Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer based out of central Texas dedicated to providing exceptional customer service and the widest selection of paddlesports and outdoor equipment. ACK operates three physical retail shops in Austin, San Marcos and Houston, Texas and an online store at: www.AustinKayak.com.

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For more information about this topic, or to schedule an interview with Austin Canoe and Kayak, please call Roland Jimenez at 512.687.3010 or email pr@austinkayak.com.