Kelty Cache Box: Keep Electronics Safe

Check out the new Cache Box Electronics Storage Boxes from Kelty. They are designed to accommodate everything from iPads and other tablets and e-Readers to smart phones and cameras. Available in three sizes; small, medium and large. The inside of the boxes are filled with straps, dividers and pockets to keep everything organized and secure. While not specifically designed to be waterproof, the molded structure and padding protects against impact and the soft, Velcro-compatible micro-fiber lining keeps things like glasses and goggles scratch free. As a bonus, you can nest four of the smaller Cache Box inside the large Cache Box or one medium and two small inside it. – Steve @ACK

Press Release: Outdoor Retailer ACK, Launches iPad® Optimized Online Store – ACK.com

Austin, Texas (May, 29 2012) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC today announced the launch of an Apple® iPad® optimized version of their online store at ACK.com enabling customers to quickly and easily purchase outdoor gear anytime and anywhere.

Users who access the website via an iPad will automatically and seamlessly be directed to the optimized version which boasts a sleeker more refined user interface making it convenient for those on the go. Customers can expect the same shopping experience they currently enjoy on the regular version of the site including access to the complete inventory database, detailed product information, full ecommerce capabilities, search tools, account management/order tracking and other functionality.

The launch of the iPad version of site is one facet of a much larger mobile strategy involving a fully integrated user experience for all customers — regardless of how they choose to access ACK.com. This strategy focuses on a wide variety of mobile devices and technologies but the iPad version was considered a top priority based on the impressive increase of customers using iPads to access ACK.com. ACK reported an increase of over 2,000% in customer iPad use versus last year-to-date.

“2012 is considered to be the year of tablets with industry stats showing staggering increases in use,” said Peter Messana, CEO of MSP Holdings, LLC, “the same holds true for our very own customer base which is currently showing that over 40% of our mobile traffic is coming from iPads.” Peter added, “It all comes back to providing our customers the best user experience regardless of platform or device and they can expect to see more of this soon.”

ACK is will be launching other tablet versions and redesigning the current mobile smart phone version over the course of the next several months. To view the iPad optimized version of the website, visit ACK.com with any iPad.

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at www.ACK.com and www.RackBoys.com and within three physical locations in Austin, San Marcos and Houston, Texas.

If you’d like more information about this topic, or to schedule an interview with Austin Canoe and Kayak or Rack Boys, please call Roland Jimenez at 512-687-3010, or email pr@austinkayak.com.

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Press Release: Austin Canoe and Kayak, Launches Mobile App for Android

Android phone users now have access to over 15,000 kayak and canoe launch points.

Austin, Texas (October 18th, 2011) – Austin Canoe and Kayak (ACK), today announced the launch of the ACK Kayak Launch Points App for Android, which is available for free in the Android Market. The app, designed to provide paddlers with access to over 15,000 kayak and canoe launch points, also provides an interactive community driven experience that is fueling the growth of those launch points daily.

Map Screenshot

The ACK Kayak Launch Points App for Android offers all the same features and functionality as the iPhone/iPod Touch version, enabling users to explore, rate, add photos, review and share kayak and canoe launch points while on the go.

“The launch of the iPhone version of the app in itself was a tremendous success and it’s always been our intention to launch an Android version,” said Peter Messana, CEO of Austin Canoe and Kayak, “before we could even pop the cork in celebration of the iPhone version, people were already demanding an Android one — we moved quickly and delivered.”

The ACK Kayak Launch Points App for Android, iPhone and iPod Touch are currently available for download at www.austinkayak.com/app.

About Austin Canoe and Kayak

Founded over 20 years ago, Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer based out of Central Texas dedicated to providing exceptional customer service and the widest selection of paddlesports and outdoor equipment. ACK operates three physical retail shops in Austin, San Marcos and Houston, Texas and an online store at www.AustinKayak.com.

If you’d like more information about this topic, or to schedule an interview with Austin Canoe and Kayak, please call Roland Jimenez at 512.687.3010, or email pr@austinkayak.com.

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