The ACK Mission Statement

The ACK mission statement is “To inspire our customers to get outdoors by providing high quality products at fair prices with literally the best customer service from passionate employees.” Everyone at ACK embodies this customer-centric approach to the point where we made a video about it – enjoy!
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ACK.com and the “Heartbleed” Bug

Security is a top priority for us and with the transactions we handle it is the utmost importance as Credit Card information as well as other personal information is something that our customers trust us with.  If you haven’t heard of the “heartbleed” bug, it is essentially a bug that was recently discovered that allowed someone to see encrypted traffic  ( you can read all about it here:
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Austin Canoe and Kayak Receives Fifth Bizrate Circle of Excellence Award

ACK hits another milestone with fifth consecutive year of receiving this outstanding customer service award Austin, Texas (October 07, 2013) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC is excited and honored to have received the Bizrate® Circle of Excellence award for the fifth year in a row. The Bizrate Circle of Excellence award recognizes those online retailers within the Bizrate Insights Network who have demonstrated outstanding performance, as rated by their customers, throughout a one-year period.
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ACK Operations Growth Leads to Expansion in New Facility

Award Winning Outdoor Retailer Moving into New Centralized Warehouse Austin, Texas (September 16, 2013) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings LLC, announced today the leasing of a new 30,000 square foot warehouse to consolidate it’s two warehouses and all support functions. The transition is set to begin in October and be completed in time for the Holiday season.
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Press Release: Austin Canoe and Kayak Receives Fourth Bizrate® Circle of Excellence Award

Austin, Texas (September 20th, 2012) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC is once again honored to have accepted the Bizrate® Circle of Excellence award for the fourth year in a row. The Bizrate Circle of Excellence award recognizes those online retailers within the Bizrate Insights Network who have demonstrated outstanding performance, as rated by their customers, throughout a one-year period.
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ACK Featured in SNEWS Magazine

This article was originally published in SNEWS Magazine (online) back in March offering some insight into ACK’s commitment to customer service. Building trust is the key ingredient for online success at Austin Canoe and Kayak It was probably one of the biggest upsets in Retailer of the Year history.
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