Press Release: Outdoor Retailer, Austin Canoe and Kayak, Launches Free Version of the Mobile App for iPhone/iPod Touch ACK Kayak Launch Points

Austin, Texas (July 7, 2011) – Austin Canoe and Kayak, an award-winning paddlesports and outdoor retailer, announces the launch of the free version of the ACK Kayak Launch Points App for iPhone and iPod Touch for immediate download from the iTunes App Store.

The free version of the Launch Points App, which offers all of the same features as the paid version, enables users to explore, rate, add photos, review and share kayak and canoe launch points while on the go. It was featured in Apple’s “What’s Hot” section and hovered in the top-twenty paid lifestyle section for two weeks.

“Our sponsors, which include Johnson Outdoors, Aqua-Bound, Seals, Scotty and Stohlquist, have helped make this launch a reality for us,” said Peter Messana, CEO of Austin Canoe and Kayak. “while the ad-free App is reasonably priced, this version gives those paddlers who are not ready to make the investment a chance to see how effective this tool can be.”

The free version of the ACK Kayak Launch Points App for iPhone and iPod Touch is currently available for download from the iTunes App Store by following this link http://www.austinkayak.com/app.

About Austin Canoe and Kayak

Founded over 20 years ago, Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer based out of Central Texas dedicated to providing exceptional customer service and the widest selection of paddlesports and outdoor equipment. ACK operates three physical retail shops in Austin, San Marcos and Houston, Texas and an online store at www.AustinKayak.com.

If you’d like more information about this topic, or to schedule an interview with Austin Canoe and Kayak, please call Roland Jimenez at 512-687-3010, or email pr@austinkayak.com.

###