Austin Canoe & Kayak (ACK) Reorganizes Management Team, Re-Hires Former Director of Marketing

Austin Canoe & Kayak continues to expand with a more defined leadership team designed to accommodate the company’s growth and long term business strategies. Austin, Texas (June 9th, 2015) – Outdoor retailer, Austin Canoe & Kayak (ACK), a division of MSP Holdings, LLC, today announced the expansion of its management team with the return of former Director of Marketing, Roland Jimenez, as Vice President of Marketing.
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Growth of the Team

Back in early 2005, when brothers Peter and Steve Messana purchased Austin Canoe & Kayak, the company totaled one small shop in North Austin.  After the purchase was completed, one store employee stayed on to help Peter and Steve, and they were also helped by a part-time worker when school was out in the summer.
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Houston Fire

In March of 2012, ACK was thriving. Stores in Austin, San Marcos and Houston were outfitting more customers than ever before and ACK.com was turning out orders at a rate far beyond expectations. Everything was going the company’s way. Until the night of March 11, 2012.
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ACK Gives Back

ACK was founded ten years ago on the belief that every customer should be treated like they are our only customer. This foundation extends beyond just the people that shop at ACK.com or peruse one of our stores; it is a courtesy we try and extend to every person we encounter. That is why we hold giving back so important here at ACK and have since it was purchased in 2005. Whether it’s a local paddling group or an internationally accredited cancer research fund, the people of ACK love doing what they can do help their fellow man!
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From One to Five: The Story of the ACK Stores

What do you see when you find a small, locally owned kayak shop in Austin, Texas? Steve and Peter Messana, owners of Austin Canoe & Kayak (ACK), saw potential. They took a tiny specialty paddling shop and developed it into the booming business it is today. Starting with the flagship store in Austin, TX and then growing across Central Texas, ACK has developed into one of Texas’s largest kayak fishing and outdoor retailer while maintaining its mom-and-pop shop feel in each of its brick and mortar locations.
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ACK’s Ten Year Anniversary Sign Up!

Here at ACK we are getting ready to mark our 10th anniversary and we figured – why not extend the celebration to our biggest fans and supporters?! So, starting this Thursday, after signing up to be a part of our Ten Year Anniversary, we will be sending out one email a day containing ACK fun facts, staff videos, interviews, and best of all a hand selected discounted item of the day!
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