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Ever since YETI has made its debut it has secured a cult-like following amongst outdoorsman and beverage drinkers alike. At first glance they may seem like just another cooler, but the second you begin using one you know it is anything but ordinary.
Every once in a while a brand emerges from a sea of products, one which develops what you might consider a cult following — YETI is one of them. Sure, they’re just coolers but the moment you set your eyes on them you can tell something is different and even more so once you begin using one.