Austin Canoe & Kayak (ACK) Announces 10th Annual Spring Demo Days

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Austin, Texas (March 10, 2015) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC, announces its 10th Annual Spring Demo Days & Outdoor Exposition. A total of four events will be held in locations based around ACK’s physical store locations with Houston and San Marcos/San Antonio on April 11th and 12th and Austin and North Houston (Spring) on the 18th and 19th.

The annual event is designed to give both novice and expert paddlers an opportunity to demo a combination of over 80 kayaks, canoes and stand up paddleboards on the water as well as attend informative and educational clinics. Representatives from all the major paddlesport manufacturers will be in attendance to help answer questions, talk shop and offer guidance while demoing their products on the water. In addition to the demos, educational seminars will take place throughout the day by knowledgeable ACK staff members and select industry manufacturers covering topics such as “How To Paddle”, “Fly Fishing from a Kayak”, and “Kayak Fishing”. Continue reading Austin Canoe & Kayak (ACK) Announces 10th Annual Spring Demo Days

ACK.com Unveils Updated Website Design with Customers In Mind

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Austin, Texas (February 25, 2015) – Outdoor retailer, ACK.com, a division of MSP Holdings, LLC, today unveiled their new home-page and header/footer design for ACK.com after weeks of collaboration between the design, merchandising and development teams.

The design ushers the website into 2015 with a modernized look and feel while maintaining the ease of navigation and user-friendly experience that customers have come to expect from ACK.  New features include an updated carousel of hero image graphics, expanded website width and a search bar that follows the user as they scroll so that they are never more than a mouse click away from finding the exact product they’re looking for.  Even with all the changes, the responsive functionality and consistency across all devices (including tablet and mobile) that the previous design demonstrated are still found with the updated look.

“We knew that it was time to redesign the home page and give it an updated look, but our primary objective was an improved customer experience.  It’s now much easier to use the site and all of its search and navigation tools,” said Austin Olson, Marketing Manager at ACK. Continue reading ACK.com Unveils Updated Website Design with Customers In Mind

Austin Canoe and Kayak (ACK) Donates $8,000 to San Antonio and Hill Country Heroes on the Water Chapters

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Austin, Texas (December 16, 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC, today announced donations totaling $8,000 were made to the San Antonio and Hill Country chapters of Heroes on the Water using money raised by its Kayak Angler Tournament Series (KATS) in 2014. Heroes on the Water is a 501c3 organization that serves veterans from all branches of the United States military by providing healing and rehabilitating kayak fishing outings that are physically and mentally therapeutic.

Half of the funds, which were raised through event registrations and raffle ticket sales at Operation Angler Strength’s Charity Tournament in partnership with the organization’s founder, Mike Ryan, were donated to the San Antonio Chapter. Now in it’s second year, the event attracted seventeen anglers in the Veterans Division and another 57 entrants in the Fisherman Division.

The remaining $4,000, which was raised through raffle tickets sold throughout the 2014 tournament series, was donated to the newly founded Hill Country Chapter of Heroes on the Water in order to kickstart their local efforts. Continue reading Austin Canoe and Kayak (ACK) Donates $8,000 to San Antonio and Hill Country Heroes on the Water Chapters

Austin Canoe and Kayak (ACK) Named Retailer of the Year by Kayak Angler Choice Awards

KACA_Retailer_14Austin, Texas (November 24, 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC, was named “Kayak Angling Retailer of the Year” by the “Kayak Angler Choice Awards” for the fourth year in a row.

Kayak Anglers Choice Awards (KACA) is a joint venture between YakAngler.com and KayakFishingRadio.com honoring individuals, companies, products, events, websites and organizations all within the kayak angling community. Kayak anglers from across the globe nominate and vote for their favorites in a variety of different categories.

“Austin Kayak has deep roots in the kayak angling community and we are excited that our customers once again voted us as Retailer of the Year,” said Peter Messana, CEO of MSP Holdings. “We strive to provide the best product selection and customer service and are proud that our customers chose to reward us with this honor.”

According to the organizers of the Kayak Anglers Choice Awards, over 15,000 unique voters participated this year resulting in three winners in each of the 10 categories. Continue reading Austin Canoe and Kayak (ACK) Named Retailer of the Year by Kayak Angler Choice Awards

Austin Canoe and Kayak culminates ‘Pink Campaign’ with donation to Breast Cancer Research Foundation

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Austin, Texas (November 11, 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC, will donate $1,435.72 to the Breast Cancer Research Foundation (BCRF). These funds were raised as a part of ACK’s pledge to donate 5 percent of sales generated from the sale of select products offered in pink that were sold throughout the month of October to support breast cancer research.

“We are grateful to our customers who embraced this campaign,” said Steve Messana, President and co-owner, ACK. “ We are excited about the enthusiasm that the campaign generated and next year we plan to offer even more merchandise for this campaign in order to increase our donation.”

BCRF’s mission is to achieve prevention and a cure for breast cancer. The organization provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. Continue reading Austin Canoe and Kayak culminates ‘Pink Campaign’ with donation to Breast Cancer Research Foundation

Austin Canoe & Kayak Receives Sixth Bizrate® Circle of Excellence Award

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ACK hits another milestone with sixth consecutive year of outstanding customer service award.

Austin, Texas (September 30, 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC is excited and honored to have received the Bizrate® Circle of Excellence award for the sixth year in a row.

The Bizrate Circle of Excellence award recognizes those online retailers within the Bizrate Insights Network who have demonstrated outstanding performance, as rated by their customers, throughout a one-year period. The ratings are from direct feedback, collected at the point-of-sale and after the delivery of goods, from customers concerning seven key satisfaction indicators.

The key satisfaction indicators measured for award eligibility are immediately post purchase: Overall Satisfaction, Product Selection, and Ease of Finding, and then after order receipt: Likelihood to Buy Again, Product Met Expectations, On-Time Delivery, and Satisfaction with Customer Support.

“Out of all of the awards we win this one is always the most special and I am elated to accept it for the sixth year in a row,” said Peter Messana, MSP Holdings, LLC CEO. Continue reading Austin Canoe & Kayak Receives Sixth Bizrate® Circle of Excellence Award

“ACK” as well as “Your Kayak Fishing Gear Headquarters” are Now Registered Trademarks of MSP Holdings, LLC.

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ACK now holds two new trademarks that expand the brand and development of its core business.

Austin, Texas (July 1, 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces their registered trademarks “ACK” and “Your Kayak Fishing Gear Headquarters” through the United States Patent and Trademark Office of the Department of Commerce. After taking on more and more kayak fishing products and accessories ACK has become a one-stop shop for all things kayak fishing thus “Your Kayak Fishing Gear Headquarters” was born.

Peter Messana, CEO of ACK, explains “choosing ‘ACK’ was simple because customers started to abbreviate Austin Canoe & Kayak and it took off.  ‘Your Kayak Fishing Gear Headquarters’ came about with the rising popularity of the sport and the continued refinement and development of ACK as the leader when it comes to providing knowledge, products, and participation in all things kayak fishing.”

ACK.com carries a large variety of kayak fishing gear that caters to kayak fishermen at all levels. Whether you are upgrading your gear or just starting out with the essentials ACK can help outfit your next kayak fishing adventure.

All kayak fishing gear and other outdoor products are available now at www.ACK.com.

 

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at www.AustinKayak.com and www.RackBoys.com and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

 

If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Dayvee Brower-Warrell at 512-318-2941, or email pr@austinkayak.com.

 

 

 

 

Austin Canoe & Kayak (ACK) Strives for Exceptional Customer Service

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Free Upgraded Shipping joins Price Matching and Custom Packages to enable ACK to effectively meet customer needs

Austin, Texas (June,11th 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces the launch of Free Upgraded Shipping – the latest enhancement for exceptional Customer Service.  Upgraded Shipping joins streamlined Price Matching and Custom Packages to add to ACK’s customer service options.

Customer service is always the driving force behind ACK’s decisions and the latest upgrades to the shopping experience follow this mantra.  “This is very exciting for us. We always strive to process and ship fast, now this enhancement allows us to deliver equally as fast” said Steve Messana, President of MSP Holdings, adding “The upgraded shipping is automatic and seamless to the customer, if the qualifying shipment will take 4+ days (business days) to reach the customer we automatically move it to FedEx 3-day Express Saver, allowing ACK to reach everyone coast-to-coast in 3 days or less.”

Joining the Upgraded Shipping enhancement is a new Price Matching feature. Price Matching allows the customer to checkout at the price they found online, there is no need to call or email, just place the order with the competitor’s price and if approved the order ships out the same day. After the customer presents the competitive price, the Customer Relationship Managers do a quick search to confirm the lower price and happily match it. ACK is proud to match any competitor’s price, PERIOD. Chase Goble, Customer Relationship Manager, explains it like this, “If we can go to the site, it is the same product, we can add it to a cart and the price is less, we’ll match it.”

The last of the enhancements are the Custom Packages, which now allow the customer to pick the products of their choice to create a one of a kind package. The previous packages were pre-defined leaving the customer with little choice. Now, with the Custom Package option, customers pick the items they’d like to include in their package and enjoy great savings while doing so. One of the most popular packages is the Kayak Package where the customer now has the freedom to pick their favorite kayak, PFD and Paddle; just one of the many custom packages offered.

These enhancements are only the latest in many upgrades to ACK.com. Peter Messana, CEO of MSP Holdings, LLC sums it up best “We never stop listening to our customers and building features that meet their needs. Our team is focused on being the best Outdoor Retailer and we continue to enhance our website to do just that”.

 

The new features are currently live at www.ACK.com.

 

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at www.AustinKayak.com and www.RackBoys.com and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Dayvee Brower-Warrell at 512-318-2941, or email pr@austinkayak.com.

 

Austin Canoe & Kayak (ACK) Introduces New Search Engine to Power ACK.com

ACK.com now features best in-class search results through the power of Google and GroupBy.

Austin, Texas (May 20th, 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces the launch of a new search engine powering ACK.com. The new search engine is powered by the Google Search Appliance (GSA) with middleware software from GroupBy.  The selection of search providers was based on the need for faster and highly relevant search results that could be used throughout the site for navigation as well as search results; on both desktop and mobile devices. ACK.com maintains a fully responsive design allowing customers to experience not only a flawless shopping experience, but also a seamless search experience no matter which type of device they are using.

The new search engine gives ACK customers dynamic, real-time search capabilities while browsing the site. The search box presents suggestions through Search-As-You-Type technology that suggests the best relevant search terms as well as the best matched brands and products.  This improvement is just one of many to come for ACK.com; Jeremy Arntz, ACK Development Manager, puts it best: “This initial integration is a huge leap forward for ACK, but is just the beginning of what can be done with the Google Search Appliance.” He adds, “There are many exciting things we have planned for the future that are made possible by this enhancement.”

“The Google Search Appliance along with their partner, GroupBy offers a combination of two powerful systems that provided us a means to achieve enterprise class search capability, usually reserved for much larger companies.” said Peter Messana, CEO of MSP Holdings, “Search is key to any ecommerce company, providing the means to find the item fast is what our customers want and we never stop working to meet their needs.”

Some key features of the GSA and GroupBy’s Searchandiser include Dynamic Navigation (filtering), Search-As-You-Type, Results Biasing, Redirects, Spelling, Suggested Search and Site Navigation of Categories.

“We are very proud of having such a great specialty brand like ACK as one of our clients. ACK’s multi-channel experience, which offers the same service, selection and expertise whether in-store or on-line is a key strategy for GroupBy and Google. We look forward to our continued work with ACK as they continue to grow and innovate in their market space. Said Roland Gossage, Managing Partner, GroupBy Inc.

This new feature is currently live at www.ACK.com.

 

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at www.AustinKayak.com and www.RackBoys.com and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Dayvee Brower-Warrell at 512-318-2941, or email pr@austinkayak.com.

 

About GroupBy, Inc

GroupBy Inc. provides industry leading commerce and media software solutions that help companies better connect with their customers by providing a more relevant user experience.  This improved experience drives more targeted site traffic, increases revenue and overall customer satisfaction.  Groupby’s solutions provides industry leading features for search, navigation, merchandising, search engine optimization (SEO), and Search as you type (SAYT). GroupBy has offices in Canada, United States, China, and Trinidad & Tobago.

For more information, visit: www.groupbyinc.com Call us +1-647-558-4678, or email team@groupbyinc.com

 

 

Yak Gear Announces US Distribution of Viking Kayaks

The Vikings are coming!  The Vikings are coming!

Yak Gear is proud to announce the United States distribution of Viking Kayaks, a New Zealand based kayak manufacturer. As the United States distributor of Viking Kayaks and the accompanying line of paddling and fishing accessories, Yak Gear is distributing the newly designed Viking Kayak Profish Reload and the Viking Kayak Profish 400 Lite sit-on-top fishing kayaks.

Three Viking Kayak Profish Reloads ready to launch!
Three Viking Kayak Profish Reloads ready to launch!

About Viking Kayaks

Viking Kayaks has been designing kayaks for the New Zealand market for almost 15 years.  After recent success as a dominant kayak manufacturer in New Zealand due to their unique tracking and stability designs for offshore compatibility, Viking Kayak is now bringing their designs to the United States.

The development of Viking Kayaks is the result of the collaborative efforts of both Stephen Tapp – one of New Zealand’s most well know and experienced kayak anglers – and Grant Montague, owner of Viking Kayaks, New Zealand.  Together, Stephen and Grant have a combined 28 years’ experience manufacturing and designing fishing kayaks.

Viking Kayak Models

The Viking Kayak Profish Reload (14.8 feet long, 29 inches wide, 64 lbs.) is a sit-on-top kayak that is fast, stable, and easy to manage on and off the water.  The Profish is the choice for anglers seeking touring endurance combined with stability. The Profish Reload features the Reload Tackle Pod.  The Reload Tackle Pod System offers the ability to have a fully integrated and removable depth finder, battery, and transducer setup combined with a large tackle storage space. It’s now quick and easy to remove or reload your valuable depth finder, transducer, and tackle – the ultimate in convenience. The Profish Reload will be available in two colors: Grey Mist and Yellow/Black combo.

Viking Kayak Profish Reload
Viking Kayak Profish Reload

Also offered is the Viking Kayak Profish 400 Lite (13.2 feet long, 30.5 inches wide, 54 lbs.).  The Profish 400 is an excellent paddling kayak suitable for long offshore excursions as well as inshore paddles. Being lightweight makes it easy to load on to roof racks and carry to and from the water. The detachable tackle pod option makes setting up for your fishing trip quick and easy. The Profish 400 will be available in two colors: Green/Black combo and Orange/Black combo.

Viking Kayak Profish 400 Lite.  Notice the stability while sitting side-saddle!
Viking Kayak Profish 400 Lite. Notice the stability while sitting side-saddle!

Built for Customized Rigging

Customization is key when rigging fishing kayaks for different types of fishing or individual preferences.  Understanding this, Yak Gear is bringing in the two Viking Kayaks to the United States with the intention that the customer can finish much of the accessory design.  Customization options include varieties of options for seat choice, flush mount rod holder placement, center pod configuration, anchor trolley positioning, and even external mount placement.

Not into rigging for kayak fishing?  The two Viking Kayaks make great recreational and surfing kayaks as well!

Where to Find Viking Kayaks

Austin Kayak, headquartered in Austin, Texas, will be the first retailer to offer the two models of Viking Kayaks. Inquiries about availability can be sent to customer@austinkayak.com or sales@yak-gear.com. Yak Gear will be adding three more retailers to the exclusive list of Viking Kayaks Dealers by 2015.

For more information on the Viking Kayaks Profish Reload and the Viking Kayak Profish 400 Lite, check out the kayak walk around videos below!