In a world of too much information and too little time, we know how valuable focused and resourceful product information is to our customers. We also know that second to product information, providing our customers with the opportunity to see the product being used in a real world situation can not only help drive a buying decision but perhaps inspire them to go out and enjoy the great outdoors.
In The Lion, The Witch, and The Wardrobe, Lucy discovers the magical world of Narnia when she’s poking around in a wardrobe. After chancing upon this unknown Narnia she becomes obsessed, there is a similar mindset when it comes to kayak polo .
Before our Austin store manager could even stock the YakAttack Track Mount Paddle Holders on our shelves, kayak anglers who had seen them on our website were calling him up to see if they were available in the store too! These paddle holders are a game changer because you can easily place or retrieve your paddle in one motion single-handed – the wheels allow your paddle to slip right in place.
Prior to working at ACK I had no idea kayak fishing was a thing. Since such a large part of my job is researching, talking about, and interacting with kayak fishers it didn’t feel right to have never gone out on the water for a kayak fishing session of my own.
If you were to go out on the water on Lake Bastrop, just East of Austin,Texas chances are you’d paddle by Michael Williams seeing as it’s his favorite spot to fish. You’d probably think he’s just like any other angler out there, but Michael is much more than your average kayak fisher.
It’s a bit painful to admit, but summer is really over. It was cold this morning (only in Texas would 68° be considered cold) and while that may have some thinking it’s time to retire the kayaks for the season, this is not at all the case!