A Look Back at 2013

| January 2, 2014 | 4 Comments
New Year Fireworks

Happy New Year!

Wow, it’s hard to believe that 2013 is already over! It was a big year for us at ACK, thanks to all the support from readers and customers like you. As we get geared up and excited for another great year, I thought I would take this opportunity to look back at all the things we accomplished in 2013.

New Inventory Management System

In the summer of 2013, we implemented a new eco-friendly mobile inventory management system in our warehouse replacing long rolls of paper with electronic tablets. The result has been greatly improved speed and accuracy of order fulfillment as well as an over 90% reduction in daily paper usage. Just another way that we have improved on our internal processes to benefit the customer! Read more about the new system.

San Antonio Store Inbound

Another year, another ACK store. Our newest location is set for San Antonio, Texas and will be open later this month! The location was chosen to better serve our customers who were already commuting from San Antonio to our San Marcos store. We can’t wait until the doors open! Make sure to stop by later this month to visit and also don’t forget to RSVP to the Grand Opening Celebration in Feb.

Redesigned Mobile Website

With so many different sized tablets and smart phones becoming relevant to our customers, we decided to take on a redesign of our mobile site that responds to users’ screen size. The site launched in November and was coupled with a revamping of our checkout system, making it even easier to shop with us. If you haven’t tried it already, visit ACK.com on your smartphone or tablet and see it for yourself!

Three Customer Service Awards

It’s always great to know you’re doing a good job, and in 2013 we were reminded of this not once or twice, but three times! For the 5th and 3rd consecutive year respectively, we were awarded the BizRate Circle of Excellence Award and Kayak Angler’s Choice Award for Best Retailer of 2013. In addition to these two repeat awards, ACK was also upgraded to an elite service designation by Stella Service! We’re proud to have earned each of these awards and will continue to do our best in offering top rated service for readers and customers like you.

Kayak Angler Tournament Series

In 2013, our Kayak Angler Tournament series saw significant growth with over 115 different anglers participating in 7 events. Our new website, www.fishkats.com, was a huge success in communicating information and will continue to be a hub for all things KATS for the 2014 season. The series was so successful that Tournament Director Kristian Kolflat was offered a full time position as ACK’s first ever Operations Specialist. Kirstian continues to plow forward with a largely expanded 2014 season as well some exciting new projects involving Austin Kayak Fishing.

New Centralized Warehouse

We took a huge step in September of 2013 by moving into a much larger, centralized facility. Not only did the move consolidate ACK’s two different warehouses and support functions (like customer service, merchandising, website development and more), but it also tacked on an impressive 10,000 square feet for increased operational efficiency with an additional 12,000 slated to be leased in 2015. The move allowed us to tackle a record breaking holiday season while still providing quick shipping and top notch customer service and we look forward to continue utilizing our space to its fullest potential in 2014. Read more about the move.

While these were some of our most notable accomplishments in 2013, the list doesn’t stop there. 2013 was a year that we saw huge growth in product selection, hired many new faces into the ACK family, improved on various aspects of the website and much more.

As always, we couldn’t have done any of it without your support, and for that reason we wanted to say thank you! We’re looking forward to another great year and are glad to have you with us.

The ACK Team

Tags: , ,

Category: News & Events

Comments (4)

Trackback URL | Comments RSS Feed

  1. Bill Watkins says:

    Congratulations, guys (and ladies) ;
    I bought my first ‘ yak from Jerron at the Houston store and he treated me like I just purchased a Cadillac.
    I’ve never shopped anywhere else since.
    Keep up the good work!

    • Joseph Dowdy says:

      Thanks for your support Bill, glad to hear you had a good experience. You might be happy to learn that Jerron has actually moved up in the company is now working at HQ as a buyer!

  2. Kathy DeFazio says:

    Fantastic and fun experience meeting the ACK team at Boat Show and Spring store. Staff was professional, friendly, informative and candid. Customer service was truly outstanding. Focus is on customer relationship versus pressure sale. I love my Tarpon 120

    • Joseph Dowdy says:

      So glad to hear it Kathy, that’s exactly the type of experience we strive to create. Thank you for your business!

Leave a Reply

Your email address will not be published. Required fields are marked *