6 thoughts on “An insiders view of what to expect from ACK in 2012”

  1. The new logo looks great. The old one was fine, but this one is well-thought-out for expressing a more abstract concept of adventure. Wondering what the color version will look like… Green on the mountains, blue for the river?


  2. Awesome Logo!!!! Hope your new store is in MA. Please come to MA!!!! Please!!!!
    Great products and Great service! Thanks!!!!!

  3. The “Rack Boys” logo kinda reminds of “Pep Boys” logo… sorry :( but the ACK logo looks great! I really appreciate your consumer advocacy on “discounts” in this time of economic period- it really does help and keeps me going towards your site… When you opening one in Florida? We have rivers, lakes, oceans, and even the Gulf of Mexico!

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