We hope you had a safe and splendid celebration and that you are still following through on your New Year resolutions. We’ve said it before but we’ll say it again, 2011 was a great year for us here at ACK and we attribute that to you, our customers. Rather than reflect on the past, we’ve already shifted our focus to 2012 — a focus that is dedicated to an even better experience for our customers. This experience we speak of will take us farther out than it ever has before and on the flip side, may come closer to home for some of you.

Here are a few highlights:

Products – If you’ve been hanging around with us for a while you’ve probably already experienced the explosive expansion of our product offerings over and beyond paddlesports. Naturally, many paddlesport enthusiasts enjoy outdoor adventure as a whole and as a result of your feedback, we now offer a variety of products for camping, hiking, trekking and more recently, climbing and rescue equipment. As we start chomping away at 2012 you can expect to see a even larger more diverse selection of products being offered here at ACK.

A New Look – This product expansion has led to the evolution of our brand. While paddlesports is, and will always remain a core focus, we wanted to better communicate a more accurate message with a new logo and tagline. Let it be known, that you are now officially the first to preview the new brand, ACK – Outfit Your Adventure — expect to see a whole lot more of it soon!

Racking Out – As you know, ACK already offers a massive selection of vehicle racks for kayaks, bikes, SUPs and even snow gear. Now it’s time to take this a step further by not only expanding our selection but by launching an entirely new website that specifically focuses on racks. Check out our teaser page and sign up for updates.

And This Just In! – We’re loading up some trucks and heading to _______. Yup, you heard me right. ACK will be announcing the opening of a new store location but I’ve already said too much so you’ll just have to stay tuned!

Exciting isn’t it? There is more than meets the eye though so hang tight as we take 2012 by the horns. It’s going to be a wildly exciting ride and we are thrilled to bring you along with us because without you, none of this would have been possible.

Have a great 2012 folks and again, thanks for everything, we truly appreciate your feedback.

Roland @ACK

P.S. What do you all think of the new logo? Comment below!