Outdoor Retailer, Austin Canoe and Kayak, 
Launches the ACK Kayak Launch Points Mobile App for iPhone / iPod Touch with Branded Mobile Experience Provider Phunware

ACK’s paddling tools and outdoor retail experience are now mobile, including 14,000+ launch points for rivers, streams and lakes throughout North America

Austin, Texas (April 13, 2011) – Austin Canoe and Kayak, an award-winning paddlesports and outdoor retailer, and Phunware, the leader in enterprise branded application infrastructure and experiences, announce the launch of the ACK Kayak Launch Points App for iPhone and iPod Touch for immediate download in the iTunes App Store.

Conceived and developed by paddlers for paddlers, the ACK Kayak Launch Points App is the ultimate mobile experience for canoe and kayak enthusiasts globally. Pre-loaded with more than 14,000 marked kayak and canoe launch points, the App is an essential tool for paddlers, enabling them to rate launch points, create a favorites list and add and share launch points with friends, family and colleagues via Facebook, Twitter or email.

With just a few taps of a finger, users will have access to the launch points nearest to their current location, or they can enter a specific address or zip code to find points. Users can also simply navigate around the map to see what points are available in the viewable area.

Once a launch point is chosen, App users can then map directions to the launch point and start their trek to the water. ACK Kayak Launch Points is an excellent tool for paddlers either new to an area or interested in exploring new watery destinations.

Users can also share their favorite places to kayak with other App users; just tap the map to mark and submit a new launch point for the rest of the world to enjoy.

“Our main goal with this App is to break down the ‘where to paddle’ barrier by not only giving users access to tens of thousands of launch points, but also empowering them to add and share their own,” said Peter Messana, CEO of Austin Canoe and Kayak. “We are excited to help grow people’s interest in paddling, contributing to an already rapidly expanding sport.”

The ACK Kayak Launch Points App has absolutely everything a paddler would want, including:

  • Launch Points – Locate, submit, save, rate, review and share favorite launch points and popular points.
  • Profile – Track reward points, index favorites, rate and review launch points and track personal Wish List and Shopping Cart on the go.
  • Socialize – Gain access to blogs, videos, tweets, “how-to articles”, newsletters and announcements all dedicated to kayaking.
  • Shop – Shop and explore paddling and outdoor gear from industry leading AustinKayak.com without ever having to leave the App!

“We are extremely happy to be partnered with Austin Canoe and Kayak on the first and best mobile experience dedicated exclusively to canoe and kayak enthusiasts,” commented Alan Knitowski, Chairman and CEO of Phunware. “ACK is elegantly addressing the needs of three of the top ten outdoor sports, and we are thrilled to empower a global paddling audience representing a $1 billion market worldwide.”

The ACK Kayak Launch Points App for iPhone and iPod Touch is currently available for purchase from the iTunes App Store for $1.99 at www.itunes.com/appstore.

About Austin Canoe and Kayak

Founded over 20 years ago, Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer based out of Central Texas dedicated to providing exceptional customer service and the widest selection of paddlesports and outdoor equipment. ACK operates three physical retail shops in Austin, San Marcos and Houston, Texas and an online store at www.AustinKayak.com.

About Phunware, Inc.

Phunware designs brandME™, the best branded mobile experiences in the world, along with PRAISE™, the global industry standard for bulletproof mobile application infrastructure. Phunware leads the mobile application revolution globally and is reinventing the mobile application experience for the benefit of consumers everywhere. Phunware has introduced category defining applications that challenge the outer limits of the best mobile devices on Earth and is defining the future standard for mobile application experiences.  Visit us at www.Phunware.com.

If you’d like more information about this topic, or to schedule an interview with Austin Canoe and Kayak, please call Roland Jimenez at 512.687.3010, or email pr@austinkayak.com.

If you’d like more information about this topic, or to schedule an interview with Phunware, please call Melissa Anthony at 512.329.2766, or email melissa@anthonybarnum.com.