Posts by year
Since I joined the ACK Team in September of 2010, I was immediately handed over the responsibility of maintaining this blog. I have since written and published over 60 articles and co-edited just as many by fellow ACK employees and guest authors.
We hope that this day finds you with family and friends enjoying this very special time of the year. On behalf of the entire staff at ACK, we would like to wish all of you a happy holiday weekend and very merry Christmas.
Product imagery is an important part of any retail business, especially within the realm of an online store where a person may not be able see a product in person. Most manufactures provide quality images but sometimes we need to shoot our own images if what we get doesn’t meet our standards or if they simply don’t exist yet.
Last month my wife and I took a long weekend trip to Wolf Creek Ski Resort near Pagosa Springs, Colorado. I decided that this would be the perfect opportunity to put the Polar Buff to test.
Something just occurred to me. While we often talk about the new products we get on Facebook, Twitter and our monthly newsletter, we rarely make mention of the actual brands.
I was recently reminded of how important it is to have the proper gear for a safe and enjoyable paddling adventure. A customer came into our San Marcos location with an amazing story of survival.
Every once in a while a brand emerges from a sea of products, one which develops what you might consider a cult following — YETI is one of them. Sure, they’re just coolers but the moment you set your eyes on them you can tell something is different and even more so once you begin using one.