Archive for 2011

Let’s Make This One ALL About You

| December 30, 2011 | 0 Comments

Since I joined the ACK Team in September of 2010, I was immediately handed over the responsibility of maintaining this blog. I have since written and published over 60 articles and co-edited just as many by fellow ACK employees and guest authors. That’s a lot of content! Fact is, I’ve never considered myself much of […]

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Happy Holidays and a very Merry Christmas!

| December 25, 2011 | 1 Comment

We hope that this day finds you with family and friends enjoying this very special time of the year. On behalf of the entire staff at ACK, we would like to wish all of you a happy holiday weekend and very merry Christmas. With that, want to thank you, our customers, friends, fans and partners […]

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Time to Dock at the 2012 Boat Shows

| December 22, 2011 | 1 Comment

They’re almost here…the 2012 Winter Boat Shows! It’s like the Holidays for boat lovers. For those unfamiliar with the boat shows, these events bring together a variety of boat dealers under one roof for a chance to shop for every make, model and style available. While the shows mostly focuses on powerboats, ACK has made […]

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Picture Perfect

| December 16, 2011 | 0 Comments

Product imagery is an important part of any retail business, especially within the realm of an online store where a person may not be able see a product in person. Most manufactures provide quality images but sometimes we need to shoot our own images if what we get doesn’t meet our standards or if they […]

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Winter Buffs to the Rescue!

| December 13, 2011 | 0 Comments

Last month my wife and I took a long weekend trip to Wolf Creek Ski Resort near Pagosa Springs, Colorado. I decided that this would be the perfect opportunity to put the Polar Buff to test. Considering it would be early winter skiing I wasn’t sure if the Buff would come in handy but boy was I […]

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Kayak Geocaching

| December 12, 2011 | 3 Comments

Ever been geocaching in a kayak or canoe? I honestly never really thought about it but I recently stumbled upon an article through Paddling.net that intrigued me. I mean it only makes sense doesn’t it? Geocachers are always trying to find ways to make it more challenging to hide caches, and with a kayak or […]

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The Brands Man…The Brands!

| December 6, 2011 | 0 Comments

Something just occurred to me. While we often talk about the new products we get on Facebook, Twitter and our monthly newsletter, we rarely make mention of the actual brands. I told myself, c’mon man get with it, tell them about the brands man, the brands! As we roll into 2012, figured I’d share a […]

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Be Prepared…Always

| December 3, 2011 | 1 Comment

I was recently reminded of how important it is to have the proper gear for a safe and enjoyable paddling adventure. A customer came into our San Marcos location with an amazing story of survival. While enjoying her usual kayaking route off the Texas coast, she found herself stranded in deep water. Her boat hit […]

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The Story of YETI Coolers

| November 27, 2011 | 0 Comments

Every once in a while a brand emerges from a sea of products, one which develops what you might consider a cult following — YETI is one of them. Sure, they’re just coolers but the moment you set your eyes on them you can tell something is different and even more so once you begin […]

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The Holiday Madness Begins @ACK

| November 23, 2011 | 0 Comments

Ya know, it’s never been easy for me to get into the holiday shopping spirit. In fact, for at least the last 20 years, I’ve always waited until the weekend before Christmas to do all my shopping. Well, now that I am an employee of an outdoor retailer, times have changed and so have my […]

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